Websites and AI
Yes, the website is real. And it looks good too. The problem is not the video — it's what comes after.
Last updated: July 9, 2026Someone opens an AI tool, types a few sentences, and in 10 minutes a complete website appears — animated, with sections, colours and copy. It is not a trick. It really happens. What comes after, though, is never shown.
Most AI-generated websites are built with JavaScript that runs in the visitor's browser. Google can process it, but slowly and incompletely. What is usually missing: proper meta tags, the heading structure that search engines use to understand a page, the structured data that makes services, reviews and addresses appear in search results. The result: the site exists, but cannot be found. It is like opening a shop with no sign, no window display and no address on Maps.
The site was generated automatically: CSS classes named 'div-block-47', 'section-3', 'wrapper-12'. There is no reusable component system, no documentation, no logic that a developer — or you — can follow. Want to change a button colour? Write a new prompt and hope the AI does not break the other sections. After six months of small changes, the codebase becomes a maze that nobody can navigate.
A 2026 analysis of over 5,000 AI-built websites found more than 400 publicly exposed access keys — passwords, database tokens, service credentials. Not because the owners were careless: the AI simply does not know what to hide. It does not configure security headers, does not manage user permissions, does not know which files should not be accessible from a browser.
No — quite the opposite. AI is a powerful tool, and people who know how to use it work with it every day. The difference is knowing what to do after the demo. A website that attracts customers, ranks on Google and holds up over time requires decisions that an automated tool cannot make for you: content structure, security, performance, technical SEO, maintenance. The video takes 10 minutes. The website needs to last years.
It depends on the tool and how it was set up, but in most cases the basics are missing: correct meta tags, heading structure, structured data, sitemap. Ranking on Google requires technical work that goes beyond automatic generation.
Often yes. 2026 analysis shows frequent vulnerabilities in automatically generated websites: exposed API keys, missing security headers, no permission management. It is not a flaw of the tool itself, but of what is not configured automatically.
An AI website starts near zero cost, but costs appear over time: SEO to fix, vulnerabilities to close, rebuilds when the code becomes unmanageable. A professional website starts from a clear investment — from €2,500 upward — and includes structure, technical SEO, security and code that can be maintained for years.
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